SEARCH ENGINE MARKETING
Search Engine Marketing is easily the most cost-effective form of
advertising your website, so it's no surprise that competition is fierce. New
websites are being added to Search Engine listings every day, pushing your site down
the ranks. Maintaining good placement is therefore an on-going process.
What is Search Engine Optimisation (SEO)?
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Statistics show that a vast majority of internet users employ search
engines when searching for a product or service online. Research also shows
that if you're not in the first 2-3 pages of results (first 20-30) then you
will most likely not be found.
SEO is the process of optimising your website to ensure that you appear
in those first few pages of results, and therefore can benefit from the vast
number of people using search engines. The internet has grown so large that
the 20-30 spots available are highly contested, making professional SEO
services a necessity for businesses serious about the web.
How Does It Work ?
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There are 3 main stages to our optimisation procedure:
optimisation,
submission and
analysis.
The optimisation phase requires working with you to identify the
key phrases that best describe your business. A profitable way to look at
this is to imagine you are a potential customer looking for your products or
services on a Search Engine. What would they type in to find you? Once your
specific key phrases have been identified we then optimise your website so
that search engines will index it correctly.
Submission of your site to the major search engines is the next
step, with all the major local and international search engines catered for.
To ensure your listing is included, some engines require a subscription to
be paid and this is included in our advanced SEO services.
The final stage is results analysis. We have developed an in-house
reporting system that continually checks your search engine status and
returns your current ranking results. These results are then piped into our
reporting database and graphed for analysis. After monitoring your results,
we return to Step 1 for fine tuning and re-submission.
As you can see, SEO is a time-consuming job even for specialists! Contact
us for more details on the SEO services we offer.
